ATSC 3.0 Demonstrations And Discussions Planned For CES 2017

LAS VEGAS, Jan. 3, 2017 – Among the many new technologies on display later this week at CES® 2017 will be the emerging ATSC 3.0 TV standard, the IP-based broadcasting innovation that will merge over-the-air and Internet-delivered content in future mobile and home devices.

“ATSC 3.0 is the next-generation broadcast platform that has the capability of delivering Ultra HD TV with HDR (High Dynamic Range), interactive features, and multi-channel immersive audio. 
ATSC 3.0 will present viewers with more streams, more choices, more channels, and more flexibility.  The new system can also be a pipeline for delivering data to the car, to mobile devices, and to the home,” explains Mark Richer, President of the Advanced Television Systems Committee, which is standardizing the many components of the new system.

As a curtain raiser to CES, the ATSC today released a new infographic demonstrating the progress being made to complete some 20 different ATSC 3.0 standards and recommended practices as they move from draft documents to Candidate Standards, Proposed Standards, and then finally to Approved Standards.

“ATSC 3.0 remains on track to be completed as a finished standard later this spring, with technologies moving through the standardization process as planned,” Richer said.

At this week’s CES:

  • Dolby will demonstrate their AC-4 audio system featuring a Sony TV with a built in AC-4 decoder and a user interface to illustrate how consumers would interact with these next generation audio features.   The Dolby AC-4 demo includes efficient multi-language delivery, personalization options in a sports context (such as commentator choice and “on the court” experiences), and advanced dialogue enhancement.
  • LG Electronics will demonstrate a 65-inch class LG LED TV – with an embedded second-generation ATSC 3.0 tuner – displaying HDR 4K Ultra HD broadcast programming as well as ATSC 3.0’s advanced electronic service guide capabilities, including broadcast video-on-demand and a program guide delivered by the ROUTE protocol.
  • Fraunhofer will showcase a broad range of MPEG-H Audio technologies and products that will be ready for the launch of South Korea’s terrestrial 4K TV broadcast service, which will be based on ATSC 3.0 with MPEG-H Audio. Technologies featured at CES include 3D Audio content production tools, new professional broadcast encoders, and a consumer audio reference design for MPEG-H Audio.
  • The Pearl TV broadcast alliance and Sinclair Broadcast Group will be hosting meetings with broadcast and digital media ecosystem companies to discuss the rollout of services powered by the new broadcast TV standard.
  • Verance will be discussing how their solutions can be applied to enhance ATSC 3.0 content.  The Verance watermark is a foundational component of ATSC 3.0, enabling measurable, personalized and interactive television at scale.
  • “ATSC 3.0: A New Broadband Network” is the subject of a CES panel at the Las Vegas Convention Center on Wednesday morning, Jan. 4, moderated Kevin Gage of One Media and featuring speakers Aslam Khader of Amazon’s Elemental Technologies, Chris Ripley of Sinclair Broadcast Group, and Gordon Castle from Ericsson. .
  • The IEEE International Conference on Consumer Electronics will feature a special “Update on ATSC 3.0 – Next Generation Broadcast Television” on Sunday afternoon, Jan. 8 at the Las Vegas Convention Center. Attendees will get a comprehensive update on the standard and learn more from ATSC experts, including Wayne Luplow from Zenith Electronics, Skip Pizzi from the National Association of Broadcasters, Luke Fay from Sony, Rich Chernock from Triveni Digital, and Madeleine Noland on behalf of LG Electronics and the ATSC.

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About the ATSC:

The Advanced Television Systems Committee is defining the future of television with the ATSC 3.0 next-generation broadcast standard.   ATSC is an international, non-profit organization developing voluntary standards for digital television. The ATSC’s 150-plus member organizations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite, and semiconductor industries. For more information visit www.atsc.org.

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Dave Arland
Arland Communications
Dave@ArlandCom.com