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Sinclair’s EVP and Chief Financial Officer Lucy Rutishauser Appointed to the Business Advisory Council of the ATSC Board
October 22, 2024 in ATSC News
BALTIMORE – October 22, 2024 – Sinclair is pleased to announce Lucy Rutishauser, the company’s EVP and CFO, has been appointed to the Business Advisory Council of ATSC, the broadcast Standards Association. As a member of the ATSC Board Business Advisory Council, Rutishauser will contribute strategic insights to bridge business and technology sectors, expanding the […]
(IBC): HOW BRAZIL’S TV 3.0 WILL HELP “CLOSE THE GAP” BETWEEN BROADCAST AND DIGITAL STREAMING
October 21, 2024 in ATSC News
Brazil’s largest broadcaster, Globo, will be introducing the TV 3.0 platform across the country in 2025. This next-generation platform is not simply about remaining competitive with streaming giants – it’s about redefining the viewer experience. John Maxwell Hobbs reports. Carlos Octavio, Director of Corporate Strategy and Architecture at Globo, describes TV 3.0 as a transformative […]
(TV Tech): Sinclair, Nebraska Public Media Launch Free Virtual Channel Hosting in ATSC 3.0
October 21, 2024 in ATSC News
OMAHA, Neb.—In an important milestone in the rollout of new streaming services and programming for connected TVs using NextGen TV, Sinclair and Nebraska Public Media have announced the launch of the first free “Broadcast-Enabled Streaming TV” (BEST) Channel in Omaha, Nebraska. As a result of the launch, Nebraska Public Media’s PBS and local programming is […]
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