July 11, 2025 in ATSC News
The media landscape stands at an inflection point. Traditional broadcasting, built on scheduled linear content delivery, faces disruption from AI-powered platforms that adapt dynamically to individual viewer preferences. Yet this challenge contains within it an unprecedented opportunity. ATSC 3.0—the “NextGen TV” standard—provides broadcasters with the technical foundation to transform their operations from passive content distributors […]
July 8, 2025 in ATSC News
On June 17th Forbes magazine released its inaugural Accessibility 100 list, highlighting the most significant innovators and impact-makers working to further accessibility. The list included four ATSC members, technology titan Google; accessibility innovator Infinite Access (both recognized for software development); NBCUniversal Media (recognized for its work in sports and recreation); and global powerhouse Sony (recognized […]
July 1, 2025 in ATSC News
Key Engineer in Brazil’s Next-Generation Television Transition To Succeed Retiring Longtime ATSC VP Jerry Whitaker WASHINGTON, D.C. — July 1, 2025 — ATSC, the Broadcast Standards Association, has named broadcast engineering and standards veteran Luiz Fausto as Vice President of Standards Development. He will succeed longtime ATSC Vice President Jerry Whitaker, who is retiring at […]
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