LG Electronics, co-developer of the ATSC 3.0 next-generation television standard, is ushering in the era of NEXTGEN TV with the introduction of advanced new LG OLED TV models equipped to receive new services with enhanced content, pictures and sound.

Launched in March through U.S. retailers (mostly online sales initially due to the pandemic) these six new TVs – with screen sizes from 55 to 88 inches – represent the powerful combination of LG OLED and NEXTGEN TV technologies, winning three 2020 CES® Innovation Awards.

These first NEXTGEN TVs support U.S. broadcasters’ initial plans to launch NEXTGEN TV services in dozens of U.S. markets later this year. Billed by broadcasters as “The Future of Television,” NEXTGEN TV powered by ATSC 3.0 unlocks new features, additional content, more control and personalization for broadcast viewers.

The new 2020 LG OLED TV models earning the NEXTGEN TV logo from the Consumer Technology Association are: the 55-, 65- and 77-inch class GX Gallery Series 4K Ultra HD models, the 65-inch class WX Wallpaper 4K model and 77- and 88-inch class ZX Real 8K models.

Combining OLED’s self-emitting pixel technology and perfect blacks with support for Dolby Vision IQ and the UHD Alliance’s new Filmmaker Mode,™ 2020 LG OLED TVs bring the cinema into the living room with new levels of realism.

LG NEXTGEN TVs jumpstarting the U.S. market follow the company’s early leadership in ATSC 3.0-enabled products in South Korea since 2017. The U.S. NEXTGEN TV launch also reflects LG’s key role in developing the suite of ATSC 3.0 standards that merges the capabilities of broadcast and broadband for the first time.