Next Gen Broadcast ConferenceOctober 26th, 2020

Primary website: https://nabshow.com/ny2020/channels/atsc-nextgen-broadcast/

ATSC Schedule of events:

Keynote Address from ATSC President Madeleine Noland:
Monday, October 26, 2020 | 9 – 9:30 a.m. ET
The virtual edition of the 2020 ATSC Broadcast Conference will include President Noland’s viewpoint on the potential for ATSC 3.0 and how the standard will continue to evolve.  ATSC is tracking market-by-market deployment in the U.S., working to advance the standard in other countries, and continuing work to further refine the standard to adapt to changing technology of the future.

NEXTGEN TV is Ready for Retail
Monday, October 26, 2020 | 9:30 – 10:15 a.m. ET
Open to: Marketplace Pass Holders

The first consumer NEXTGEN TV receivers have now reached retail and are starting to appear in consumer homes. With a dozen U.S. cities now hosting ATSC 3.0 broadcasts – and many more on the near horizon – learn how the consumer technology industry’s biggest names are using NEXTGEN TV to lure buyers.

• Moderator:  Madeleine Noland, ATSC
• Nick Colsey, Sony
• Jon Fairhurst, Samsung
• John Taylor, LG Electronics
• Oren Williams, Dolby

10:15AM – 10:30AM:  Break

Fast Forward to the Future
Monday, October 26, 2020 | 10:30 – 11:15 a.m. ET
Open to: Marketplace Pass Holders

ATSC’s new Planning Team 8 is focused on Core Network Technology for Broadcast, peering into the crystal ball of the future. Core network technologies may have a wide impact on the broadcast industry. A core network that enables broadcast towers to be efficiently connected to form one or more service networks might be an important ingredient for datacasting to a host of future devices.

• Moderator: Madeleine Noland, ATSC
• Yiyan Wu, Communications Research Centre Canada
• Paul Burke, Hewlett Packard Enterprise
• Mohamed Aziz Taga, Rohde & Schwarz
• Jon Montalban, University of the Basque Country

Kings of Collaboration
Monday, October 26, 2020 | 11:15 – 12 p.m. ET
Open to: Marketplace Pass Holders

The highly complex technical considerations of new technologies like ATSC 3.0 make collaboration between companies more appealing, as service and equipment providers link arms to bring new solutions to broadcasters.

• Moderator: Mark Corl, Triveni Digital
• Aby Alexander, Thomson Broadcast
• Tom Barbeau, Comark Communications
• Dave Brass, Ateme
• Phil Whitebloom, Video Flow

Keynote Address from FCC Commissioner Brendan Carr:
Monday, October 26, 2020 | 12 – 12:15 p.m. ET
The potential for ATSC 3.0 to transform local TV broadcasting is one of the opportunities highlighted by FCC Commissioner Carr, who enthusiastically endorses the ability to provide innovative services via the new standard, coining these offerings “Broadcast Internet” services.  Commissioner Carr will update the ATSC Broadcast Conference on the future of the broadcast spectrum and the role of the FCC in the voluntary transition to ATSC 3.0 broadcasting.

12:15PM – 12:45PM:  Break

India Integration
Monday, October 26, 2020 | 12:45 – 1:30 p.m. ET
Open to: Marketplace Pass Holders

The future of ATSC 3.0 may include enhanced interoperability with advanced 5G or 6G networks, bringing together the full capabilities of telecom systems with broadcasting. India is becoming a first mover on converged networks.

• Moderator: Madeleine Noland, ATSC
• Shashi Shekhart Vempati, CEO, Prasar Bharati
• Pamela Kumar, Director General, TSDSI

Cable Connections
Monday, October 26, 2020 | 1:30 – 2:15 p.m. ET
Open to: Marketplace Pass Holders

ATSC 3.0 is launching commercially over-the-air in markets nationwide. Phoenix Model Market Partners and Pearl TV have been engaged in working with Cable companies on enabling the technical integration of next-generation television. The panelists will discuss the current efforts to make next-gen TV formats available to cable viewers.

• Moderator:  Anne Schelle, Pearl TV
• Claurence Hau, NBC Universal
• Mark Myslinski, Synamedia
• Steve Watkins, Cox Communications
• Dave Folsom, Pearl TV

All Systems Go for Deployment
Monday, October 26, 2020 | 2:15– 3:00 p.m. ET
Open to: Marketplace Pass Holders

One by one, broadcasters are adding to the roster of markets with ATSC 3.0 services. The number of cities with next-generation TV broadcasts is expected to double by the new year and reach half the country’s population by next summer. Hear from those who are launching ATSC 3.0 and how they plan to take advantage of the standard’s capabilities.

• Moderator:  Madeleine Noland, ATSC
• Mark Aitken, Sinclair Broadcast Group
• Todd Achilles, Evoca
• Richard Friedel, FoxTV
• Brett Jenkins, NEXSTAR

Virtual Event

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