ATSC AWARDS ETRI’S LEE WITH HIGHEST TECHNICAL HONOR, BESTOWS LEADERSHIP MEDAL TO PHOENIX MODEL MARKET PARTNERS
WASHINGTON, May 20, 2020 – The Advanced Television Systems Committee today awarded its highest technical honor, the 2020 Bernard J. Lechner Outstanding Contributor Award, to Dr. Jae-Young Lee of the Electronics and Telecommunications Research Institute. ATSC also presented the Mark Richer Industry Leadership Medal to the key partners of the Phoenix Model Market program, the pioneering testbed and launchpad for NEXTGEN TV powered by ATSC 3.0.
Congratulating the honorees during this year’s virtual Annual Meeting and Member Forum, ATSC President Madeleine Noland thanked Dr. Lee for his “insightful ideas, support, and fair analysis that have been instrumental to the ATSC 3.0 Physical Layer.” And she recognized the Phoenix Model Market partnership as “rocket fuel behind the nationwide launch of NEXTGEN TV.”
RICHER MEDAL
The Mark Richer Industry Leadership Medal, named for the legendary former ATSC president (who led the organization for two decades from ATSC 1.0 to 3.0), recognizes an individual or team “that demonstrates exemplary leadership in advancing the mission of ATSC and epitomizes the vision, tenacity and leadership qualities that were the hallmark of his leadership.” Noland invited Richer, who retired a year ago, to present this coveted award to the Phoenix Model Market Partners.
The Phoenix Model Market program was recognized as a leading collaborative single-market effort to plan for and implement a transition to next-generation over-the-air broadcasting, Richer explained. “Participants created an open testbed for the mutual benefit of all stakeholders in the ecosystem; creating this end-to-end model system fostered industry consensus and drove ecosystem development,” he said.
Accepting the Richer Medal on behalf of the partners was Anne Schelle, Executive Director of Pearl TV, a business organization of U.S. broadcast companies with a shared interest in exploring forward-looking broadcasting opportunities. In addition to Pearl TV, the other lead Phoenix Model Market investors recognized by ATSC are: ABC Owned & Operated Stations, Fox Television Stations, NBC Universal and Univision. Schelle also acknowledged the important contributions of the eleven participating televisions stations and nearly 50 technology partners who are contributing to the ongoing Phoenix Model Market project.
LECHNER AWARD
ATSC’s 2020 Lechner Award recipient Dr. Jae-Young Lee is Senior Research Scientist at the Electronics and Telecommunications Research Institute (ETRI), the renowned broadcast systems laboratory in South Korea.
Dr. Lee has been a member of the ATSC family since 2013. He currently chairs ATSC’s S32 Physical Layer Specialist Group where “he is doing incredible work leading transmission-system related activities, especially additional studio-to-transmitter link features,” Noland said. His research interests are in the areas of digital signal processing for various applications, including digital broadcasting, telecommunications, and human–computer interaction systems. He joined ETRI in 2003.
A prolific IEEE author, Dr. Lee earned his BS with honors in electrical and computer engineering from Rutgers University in 2001. He earned his MS in electrical and computer engineering from the University of Wisconsin, Madison, in 2003 and his PhD in engineering science from Canada’s Simon Fraser University in 2013.
The Lechner Award is bestowed annually to a representative of ATSC’s membership whose technical and leadership contributions to ATSC have been invaluable and exemplary. Established two decades ago, the award is named for its first recipient, Bernard Lechner, for the RCA engineer’s outstanding services to ATSC. Lechner died in 2014 after a long career in TV technology. Selected by the ATSC Board of Directors, Lechner award recipients are:
- 2000 – Bernard Lechner, Consultant
- 2001 – Rich Chernock, Triveni Digital
- 2002 – Regis Crinon, Microsoft
- 2003 – Glenn Adams, Extensible Formatting Systems, Inc
- 2004 – Graham Jones, National Association of Broadcasters
- 2005 – John Henderson, Hitachi
- 2006 – Art Allison, NAB
- 2007 – Mark Eyer, Sony Electronics
- 2008 – Michael Dolan, TBT
- 2009 – Wayne Bretl, Zenith/LG Electronics
- 2010 – Pat Waddell, Harmonic
- 2011 – Jim Starzynski, NBC Universal
- 2012 – S. Merrill Weiss, MWG Group
- 2013 – Mark Aitken, Sinclair Broadcast Group
- 2014 – James Kutzner, PBS
- 2015 – Luke Fay, Sony
- 2016 – Madeleine Noland, LG Electronics
- 2017 – Skip Pizzi, NAB
- 2018 – Mark Corl, Triveni Digital
- 2019 – Adam Goldberg, AGP/Sony
- 2020 – Jae-Young Lee, ETRI
About ATSC:
The Advanced Television Systems Committee is defining the future of television with ATSC 3.0 next-generation broadcast standards. Founded in 1983, ATSC is an international, non-profit organization developing voluntary standards for digital television. ATSC’s 100-plus member organizations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite and semiconductor industries. www.atsc.org
ATSC Media Contact:
Dave Arland
(317) 701-0084
Dave@ArlandCom.com
Posted in ATSC News
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