ATSC NextGen Broadcast Conference Schedule Published, with Final Push for Registrations, Sponsors, Exhibitors

Posted on May 16, 2022 in ATSC News, Press Releases

Today is the final opportunity for organizations wanting to sponsor the fast-approaching ATSC 2022 NextGen Broadcast Conference that runs June 8-9 in Detroit.  If your organization is interested in being an event sponsor or in exhibiting, please contact Amy Lodes (alodes@atsc.org).

All of the details for the event, including registration and links to hotels near the Westin Book Cadillac can be found at the event website.

And the schedule for the event is now available, subject to additional speaker confirmations.

ATSC 2022 NEXTGEN BROADCAST CONFERENCE

Tuesday, June 7

4:30-6:30pm:   Members Only Reception at the Westin Book Cadillac

Wednesday, June 8

8:30 a.m. – 9:30 a.m.

Registration and networking during continental breakfast

9:30 a.m. – 9:45 a.m.

Welcome Remarks – Madeleine Noland and Richard Friedel

9:45 a.m. – 10:25 a.m.

Session 1

Increasing Diversity – Best Practices for Success

Dr. Dasgupta, Professor of Psychology, Director of the Institute of Diversity Sciences at University of Massachusetts Amherst, discusses research-proven techniques for attracting and retaining traditionally under-represented groups in tech and engineering.

Moderator:

• Abby Auerbach, TVB

Speakers

• Nilanjana “Buju” Dasgupta, University of Massachusetts Amherst

10:30 a.m. – 11:15 a.m.

Session 2

Panel: ATSC 3.0 on the Global Stage

ATSC 3.0 and other DTT standards operate in an ecosystem of international data transmission technologies, such as Internet, LTE/5G, Wi-Fi, etc. Panelists will discuss how ATSC can work with colleagues worldwide to support a strong future for broadcasting in this global media/data distribution landscape.

Moderator:

• Anders Askerup, Hewlett-Packard Enterprise

Speakers:

• Orest Sushko, Humber College
• Myers-Hamilton, Caribbean Telecommunications Union 

11:20 a.m. – 12:05 p.m.

Session 3

NextGen TV Content – Meeting Consumer Expectations
As U.S. consumers become more aware of NEXTGEN TV, pressure increases to deliver on its promise. A presentation on the latest consumer research conducted by Magid will set the stage for a discussion about business drivers, technology factors, and storytelling opportunities behind delivering high-quality content to early adopters of NEXTGEN TV services.

Moderator:

• Bill Hague, Magid

Speakers:

• Ellis Reid, Dolby
• Sean Plater, WHUT TV, Howard University

12:05 p.m. – 1:20 p.m.

Lunch/Networking/Exhibits

1:20 p.m. – 2:00 p.m.

Session 4

Panel: Business Drivers of Broadcast Core Network Development

As the world’s first IP-based DTT system, ATSC 3.0 promises to open new verticals and service use cases. The panel will discuss how a Broadcast Core Network facilitates these new business opportunities, what success might look like, and how to get from here to there.

Moderator:

• Denise Willsey, Hewlett-Packard Enterprise

Speakers:

• Niem Dang, ONE Media
• Jamie Meyer, Coherent Logix
• Josh Arensberg, Verizon

2:05 p.m. – 2:50 p.m.

Session 5

Panel: Monetizing the ATSC 3.0 Ecosystem

ATSC 3.0 greatly expands broadcasters’ arsenal of service capabilities. The panel will discuss how these capabilities may be monetized, what early success stories are emerging, and the future outlook for both traditional and new revenue sources.

Moderator:

• Rick Ducey, BIA Advisory Services

Speakers:

• Chandra Kotaru, Gaian Solution
• Shawn Makhijani, NBC Universal
• Mark Aitken, ONE Media
• Richard Glosser, Verance

2:50 p.m. –3:10 p.m.

Networking break

3:10 p.m. – 3:35 p.m.

Session 6

Preparing for the 2022 ATSC Board Elections

The ATSC Board of Directors plays a critical role in setting the direction for ATSC activities. In an important 4-seat board election year, this session will cover the nomination and election process and how ATSC membership shapes the composition of the Board of Directors.

Presenter: Brian Markwalter, CTA, ATSC Board Vice Chair, Chair ATSC Nominations Committee

3:40 p.m. – 4:10 p.m.

Session 7

Panel: Future of ATSC 1.0, Optimizing 3.0

In the U.S. ATSC 3.0 shares spectrum with ATSC 1.0 simulcasts, and ATSC 1.0 currently occupies the majority of the bandwidth. What initiatives are underway to shift more bandwidth to ATSC 3.0 services, and what is the future of ATSC 1.0?

Moderator:

• Lynn Claudy, NAB

Speakers

• Jing Zhou, Harmonic
• Josh Weiss, ARK Multicasting
• Alfred Chan, MediaTek
• Jim Steinberg, Signal Infrastructure Group

4:15 p.m. – 4:45 p.m.

Session 8

• Feedback Loop with Richard Friedel and Madeleine Noland

6:00 p.m. – 6:15 p.m.

Buses leave Westin Book Cadillac

6:30-10:00 p.m.

Evening at The Henry Ford Museum

Thursday, June 9

8:30 a.m. – 9:30 a.m.

Registration and networking during continental breakfast

9:30 a.m. – 9:35 a.m.

Welcome Remarks from Madeleine Noland

Greetings from Sam Klemet, Michigan Association of Broadcasters

9:35 – 9:55 a.m.

Presentation: Presentation: Automakers Look Ahead to Tomorrow’s Communications Protocols

Presenter: Roger Lanctot, Strategy Analytics 

9:55 a.m. – 10:45 a.m.

Session 1

Presentations: Automotive Field Trials

Automobile fleet owners and private consumers alike stand to benefit as ATSC 3.0 datacasting services roll out nationwide. Three presentations set the stage for a lively discussion of ATSC 3.0 applications for automotive/vehicular services.

Moderator:   Luke Fay, Sony

• Robert Foster, Auton
• Merrill Weiss, Merrill Weiss Group
• Kerry Oslund, Scripps

10:50 a.m. – 11:30 a.m.

Session 2

Panel: Automotive Applications for ATSC3.0 and Datacasting Service Delivery

Examine the different datacasting applications enabled by NextGen TV for automakers, including advanced in-car entertainment, advertising, emergency messaging and software updates.

Moderator:

• Anne Schelle, Pearl TV

Speakers

• Mark Corl, Triveni Digital
• Luke Fay, Sony
• Jong Kim, LG Electronics
• John Lawson, AWARN Alliance

11:30 a.m. – 1:30 p.m.

Lunch/Networking/Exhibits

1:30 – 2:30 p.m.

Session 3

CEO’s Corner – ATSC 3.0: Television, Automotive and More

Moderator:

• Myra Moore, DTC Consulting

Speakers:

• Curtis LeGeyt, National Association of Broadcasters
• Gary Shapiro, Consumer Technology Association

2:35 p.m. – 3:20 p.m.

Session 4

Spotlight: Jamaica

Jamaica has officially adopted ATSC 3.0, and already 6 of the fourteen parishes are receiving NextGen TV services. A first-in-the-world transition from analog to ATSC 3.0, the panel will discuss the deployment and what it may mean for the Jamaican economy and its people.

Moderator: Raymond Robinson, Crown Castle

Speakers

• Nicole Walford, Jamaica TV
• Maria Myers-Hamilton, Caribbean Telecommunications Union
• Claire Grant, TV Jamaica

3:20 p.m. – 3:40 p.m.

Networking break

3:40 p.m. – 4:10 p.m.

Session 5

Panel:  Distance Learning in ATSC 3.0

Broadcasting has an opportunity to help close the digital divide. This panel will explore distance learning solutions using broadcasting and share real-world feedback from early deployments.

Moderator:

• Lonna Thompson, America’s Public Television Stations

Speakers

• Aby Alexander, Thomson Broadcast
• Rich Homberg, Detroit Public Television
• Joonyoung Park,DigiCap
• Mark O’Brien, SpectraRep

4:15 p.m. – 5:15 p.m.

Closing session – Presentation of the Bernard J. Lechner Award and The Advanced Television Systems Committee Mark Richer Industry Leadership Medal

Presenters: Madeleine Noland, Lynn Claudy and Mark Richer

Posted in ATSC News, Press Releases