ATSC News
President’s Memo: Firm Hand On The Rudder
It gives me great pleasure to announce that the ATSC Board has reappointed Mr. Luke Fay as Chair of Technology Group 3 (TG3). Every successful journey needs a firm hand on the rudder, and ATSC has been fortunate to have Mr. Fay, Senior Manager Technical Standards at Sony Electronics, at the helm of TG3 for […]
NEXT-GENERATION ATSC 3.0 BROADCASTING TO TAKE CENTER STAGE AT 2022 NAB SHOW
26 Educational Sessions, 38 Exhibitors to Offer Guidance on All Facets of ATSC 3.0 Technology With next-generation television broadcasts now reaching nearly half the viewing public in the U.S. and recent international expansion of the technology into Jamaica, the future of broadcast and broadband delivery will be among the highlights of the 2022 NAB […]
ATSC Standards Update: Latest ATSC 3.0 System Standard Published
Starting in April, 2022, we are now featuring a new column in The Standard newsletter that lists ATSC Standards, Recommended Practices (RPs), reports, and guides that have been added or updated since the last issue. Our intent is to make it easier for members, implementers, and interested persons to keep up to date on […]
TV Tech: NextGen TV Comes to Richmond-Petersburg, Va.
All seven of Richmond-Petersburg’s full power local television stations have begun broadcasting with NextGen TV a.k.a. ATSC 3.0 signals. The April 11 launch includes WRIC-TV (Nexstar-owned ABC affiliate), WTVR-TV (Scripps-owned CBS affiliate), WWBT (Gray Television-owned NBC affiliate), WRLH-TV (Sinclair-owned Fox affiliate), WCVE-TV and WCVW (VPM Media Corporation-owned PBS), and WUPV (Gray Television-owned CW affiliate). For […]
2021 NEXTGEN TV Marketing Campaign Shows Increasing Consumer Interest and Purchase Intent
2021 NEXTGEN TV Marketing Campaign Shows Increasing Consumer Interest and Purchase Intent New debut of Dolby ads also boosts consumers’ overall perception of and intent to purchase NEXTGEN TVs WASHINGTON, March 30, 2022 – New NEXTGEN TV advertising, including Dolby commercials from its latest marketing campaign which debuted on local television stations across the U.S., […]
TV Tech: NextGen TV Broadcasts Begin in Albany, N.Y.
Albany’s major broadcast stations have launched NextGen TV broadcast signals from local affiliates of ABC, CBS, Fox, PBS and CW. The five stations launching the NextGen TV, a.k.a. ATSC 3.0 broadcasts, are WTEN (the Nexstar-owned ABC affiliate), WRGB (the Sinclair-owned CBS affiliate), WXXA-TV (the Mission Broadcasting-owned Fox affiliate), WCWN (the Sinclair-owned CW affiliate) and WMHT […]
SOMEONE YOU SHOULD KNOW: CLAIRE GRANT
Claire Grant, General Manager, Radio and Television Services at the RJRGLEANER Communications Group, says it’s special for Jamaica to go down in history as the third country in the world to adopt the ATSC 3.0 Standard. In January 2021, the Jamaican government announced that the standard chosen and mandated was ATSC 3.0. They also indicated […]
AND NOW A WORD FROM OUR SPONSOR: NATIONAL ASSOCIATION OF BROADCASTERS (NAB)
The IEEE Broadcast Technology Society (BTS) was one of the five organizations that in 1983 founded the ATSC (together with CTA, NAB, NCTA and SMPTE). A proud 2019 ATSC Sponsor, the BTS is a membership organization open to everyone in the broadcast industry and allied fields.
TV Tech: NextGen TV Test Demonstrates Successful 3.0 Handoff Between Stations In Adjacent Markets
For an in-vehicle ATSC 3.0 entertainment experience to remain uninterrupted as a car or truck travels from the coverage area of one station to another, there needs to be successful hand off between the two stations much as a cell phone network provides for calls to remain uninterrupted as people move from one cell […]
President’s Memo: Making Connections
There is just over a month remaining until the 2022 NAB Show in Las Vegas. ATSC is honored to support the show by anchoring the “Future of Delivery” pavilion in the new West Hall of the Las Vegas Convention Center, part of NAB’s strategy to demonstrate how broadcasters CONNECT with their audiences. Come visit us […]
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