ATSC News
ATSC 3.0 Holds Key to Educational Success in Stay-At-Home Era
By: Phil Kurz, TVTechnology SANTA BARBARA, Calif.—Closure of the nation’s schools due to the COVID-19 pandemic has focused attention on the gap in access to broadband internet service between those with means and those without, those in cities and suburbs and those in rural America. With classrooms closed, school districts have turned to online meeting […]
Tech in Place to Support Addressable Advertising With NextGen TV, But More Is Needed
By: Phil Kurz NextGen TV offers broadcasters the opportunity to personalize ads sent to households or, a bit more broadly, zone ad delivery to neighborhoods in a DMA, creating entirely new competitive possibilities for local television stations and a way to better serve the needs of advertisers. I reached out to Graham Heap, senior director […]
President’s Memo: Spreading the Word
Sometimes you’re so involved in a project, it can be a challenge to explain it to others. That’s why ATSC is so focused on helping our colleagues across the broadcast ecosystem understand ATSC 3.0, how it can be deployed and how it can enrich businesses. While technical work continues apace, ATSC is also busy spreading […]
Consumer Research Highlights Sports Opportunities for ATSC 3.0
Horowitz Research recently completed a project that looked at, among other things, the opportunities for using next-generation broadcast television to support sports betting. In this 18-minute video, ATSC President Noland interviews Horowitz Sr. VP Adriana Waterston on their findings about new opportunities and over-the-air broadcasting.
ATSC Veterans Headline SMPTE ATSC 3.0 Course
ATSC luminaries Glenn Reitmeier, Aldo Cugnini, and Dave Siegler are preparing a new course offered by the Society of Motion Picture Engineers (SMPTE), and the organization is now offering virtual classes at a 50% discount. Through the six-module course, SMPTE will: Guide participants through a high-level system overview Explain new video and audio capabilities and […]
DIGITAL TRENDS: “ATSC 3.0: Everything you need to know about broadcast TV’s next big thing”
By: Simon Cohen This is the year that ATSC 3.0 will reshape the TV landscape in the U.S. It’s a massive overhaul for antenna-based TV (also known as over-the-air, or OTA, TV), but its impact may extend well beyond the realm of TV reception. If you think the days of paying attention to broadcast TV […]
PUBLIC MEDIA GROUP AND AMERICAN TOWER MOVE TO ACCELERATE SINGLE FREQUENCY NETWORK DEPLOYMENT
Technology infrastructure company Public Media Group (PMG) has formed an alliance with global broadcast and wireless communications infrastructure leader American Tower to enhance and expedite the delivery of Single Frequency Networks (SFNs) to the broadcast industry. The unique collaboration between PMG and American Tower is the first comprehensive, turnkey SFN service for commercial and noncommercial […]
Someone You Should Know: PMG’s Kristina Cushing de Recinos
Today, Kristina Cushing de Recinos is Vice President of Program Management at technology infrastructure company Public Media Group, but she started her career as an educator. Teaching English in Austria was Kristina’s first job just after college graduation. Returning to the U.S., she had a short stint in the steel industry before joining the Corporation […]
August Happenings
August 3 – India Implementation Team August 4 – TG3/S33, Specialist Group on Management and Protocols TG3/S34, Specialist Group on Applications and Presentation TG3/S36, Specialist Group on ATSC 3.0 Security Planning Team 6 – Global Recognition of ATSC 3.0 August 5 – TG3/S32, Specialist Group on Physical Layer SFN/STL SG ATSC 3.0 […]
AND NOW A WORD FROM OUR SPONSOR…SONY
ATSC 2020 sponsor Sony Electronics Inc. is a subsidiary of Sony Corporation, which designs, develops, manufactures, and sells electronic equipment, instruments, and devices for consumer, professional, and industrial markets worldwide. Sony Corporation also is involved in the production, acquisition and distribution of motion pictures, direct-to-video content, games, television programs and music. Sony Electronics is a […]
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