ATSC News

COMMENTARY ATSC 3.0: The Secret to Success May Not be Technical

Posted on May 1, 2018 in ATSC News

Now that the ATSC 3.0 standard is finalized and South Korean broadcasters gave the next-generation system its inaugural run at the recently concluded 2018 Winter Olympic Games in PyeongChang, what’s next? Now, planning and testing in the U.S. is underway, with select broadcasters and industry participants refining their strategies for technical, structural and business plans. Some trials—in Phoenix, Arizona and Dallas, Texas—are being readied for just that.

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GOING GLOBAL: International Agreement on ATSC 3.0 and Advanced Emergency Alerting

Posted on May 1, 2018 in ATSC News

ATSC 3.0 and its advanced emergency alerting capabilities are going global thanks to a landmark memorandum of understanding (MOU), signed at the NAB Show by the AWARN Alliance, NAB and RAPA (the trade association that represents Korean broadcasters, equipment manufacturers and researchers).

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NEWSFLASH: ATSC 3.0’s Potential to be Tested in Phoenix, Dallas

Posted on May 1, 2018 in ATSC News

As broadcasters packed their bags for the NAB Show in Las Vegas to see the latest technology and discuss their industry’s future, stations in two of the country’s biggest markets were set to begin broadcasting with the new ATSC 3.0 broadcast standard. At press time, a trial of datacasting and advanced advertising with a single-frequency network (SFN) in Dallas and “model market” test of improved pictures (4K) and sound and advanced advertising in Phoenix were geared up …

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AND NOW A WORD FROM OUR SPONSOR… IEEE

Posted on May 1, 2018 in ATSC News

The Institute of Electrical and Electronics Engineers (IEEE) was one of the five organizations that in 1983 founded the ATSC (together with CTA, NAB, NCTA and SMPTE). A proud 2018 ATSC Sponsor, the IEEE Broadcast Technology Society (BTS) is considered the leading professional resource for broadcast engineers around the world. 

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SOUNDBITE: Ajit Pai

Posted on May 1, 2018 in ATSC News

“You either believe broadcasters should be allowed to innovate, or you don’t. And we do… By allowing use of this [ATSC 3.0] standard on a voluntary, market-driven basis, we’ve opened the door to a substantially improved, free over-the-air television broadcast service and fiercer competition in the video marketplace.”

FCC Chairman Ajit Pai, NAB Show keynote address

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PRESIDENT’S MEMO: Road to ATSC 3.0

Posted on April 1, 2018 in ATSC News

With the release of the ATSC suite of Next Gen TV standards and the FCC’s rules in effect, the industry is embarking on the road trip of a lifetime – the Road to ATSC 3.0!

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CHAT ROOM: ‘Game Changer’

Posted on April 1, 2018 in ATSC News

In the Chat Room this month, as a curtain-raiser to the 2018 NAB Show, THE STANDARD sat down with Sen. Gordon Smith, President and CEO of the National Association of Broadcasters. Check out his insights about the show and Next Gen TV that put the work of ATSC members in perspective.  

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REGISTRATION NOW OPEN: 2018 ATSC Broadcast Television Conference

Posted on April 1, 2018 in ATSC News

Our “Road to ATSC 3.0” theme from this month’s NAB show also will provide the roadmap, so to speak, for “Destination: Next Gen TV,” the 2018 ATSC “Broadcast Television Conference,” May 23-24 at the Ronald Reagan Building and International Trade Center in Washington.

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SOMEONE YOU SHOULD KNOW: Dr. Edward Czarnecki Monroe Electronics

Posted on April 1, 2018 in ATSC News

Dr. Ed Czarnecki leads strategy and government affairs for ATSC member Monroe Electronics, which develops innovative broadcast solutions for emergency communications. For the last 15 years, Czarnecki has been deeply involved in ATSC-related public warning initiatives including FEMA’s Digital Emergency Alert pilot project that leveraged ATSC 1.0 data broadcast capabilities and, more recently, Ohio’s deployment of an ATSC 1.0 EAS data broadcast network.

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EVENTS CALENDAR: No April Fools

Posted on April 1, 2018 in ATSC News

Spring has sprung, and ATSC meetings are sprouting up with various technology group, specialist group and ad hoc group meetings all month long. Taking a break for at least for a couple days, hundreds of ATSC members will descend on Las Vegas for the NAB Show.

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