ATSC News

NAB SHOW REWIND: Ubiquitous Next Gen TV Powered by ATSC 3.0

Posted on May 1, 2018 in ATSC News

More than 40 exhibitors showcasing ATSC 3.0 products and services at the 2018 NAB Show signaled the arrival of the new broadcast standard designed to seamlessly meld over-the-air with over-the-top content. Next-generation television was the talk of the show. And the epicenter of activity was the “Road to ATSC 3.0” exhibit in the Central Lobby, co-hosted by ATSC, CTA and NAB and sponsored by Pearl TV, Sinclair Broadcast Group, LG Electronics, Dolby, Sony, the AWARN Alliance and others. It highlighted ATSC 3.0 implementation plans across the United States – Phoenix, Dallas, Cleveland, Raleigh, Portland, Las Vegas, Washington, Baltimore and East Lansing – and deployments in South Korea. 

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CHAT ROOM: Swan Song

Posted on May 1, 2018 in ATSC News

In the Chat Room this month, THE STANDARD sat down with Dr. Richard Chernock, who is stepping down in May from his chairmanship, and we might add very able stewardship, of the TG3 Technology Group that developed ATSC 3.0. He’s also retiring in June as Chief Science Officer at Triveni Digital.

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MAY EVENTS: Road to ATSC 3.0

Posted on May 1, 2018 in ATSC News

Our tentpole event this month is the 2018 ATSC Television Broadcast Conference, May 23-24 in Washington. Registration is now open. Building on the theme of Next Gen TV activities from last month’s 2018 NAB Show, the “Road to ATSC 3.0 – Destination Next Gen TV” conference begins with lunch on Wednesday, May 23, followed by reports on early ATSC 3.0 deployments in cities across the United States. 

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THE ENVELOPE PLEASE… Next Gen TV Pioneers Honored

Posted on May 1, 2018 in ATSC News

ATSC Board Chairman Richard Friedel of Fox received the Lifetime Achievement Emmy Award from the National Academy of Television Arts & Sciences (NATAS) at the 69th Annual Technology & Engineering Emmy Awards during the 2018 NAB Show. Long-time ATSC participant Bob Ross of CBS also was honored with a Lifetime Achievement Emmy.

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COMMENTARY ATSC 3.0: The Secret to Success May Not be Technical

Posted on May 1, 2018 in ATSC News

Now that the ATSC 3.0 standard is finalized and South Korean broadcasters gave the next-generation system its inaugural run at the recently concluded 2018 Winter Olympic Games in PyeongChang, what’s next? Now, planning and testing in the U.S. is underway, with select broadcasters and industry participants refining their strategies for technical, structural and business plans. Some trials—in Phoenix, Arizona and Dallas, Texas—are being readied for just that.

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GOING GLOBAL: International Agreement on ATSC 3.0 and Advanced Emergency Alerting

Posted on May 1, 2018 in ATSC News

ATSC 3.0 and its advanced emergency alerting capabilities are going global thanks to a landmark memorandum of understanding (MOU), signed at the NAB Show by the AWARN Alliance, NAB and RAPA (the trade association that represents Korean broadcasters, equipment manufacturers and researchers).

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NEWSFLASH: ATSC 3.0’s Potential to be Tested in Phoenix, Dallas

Posted on May 1, 2018 in ATSC News

As broadcasters packed their bags for the NAB Show in Las Vegas to see the latest technology and discuss their industry’s future, stations in two of the country’s biggest markets were set to begin broadcasting with the new ATSC 3.0 broadcast standard. At press time, a trial of datacasting and advanced advertising with a single-frequency network (SFN) in Dallas and “model market” test of improved pictures (4K) and sound and advanced advertising in Phoenix were geared up …

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AND NOW A WORD FROM OUR SPONSOR… IEEE

Posted on May 1, 2018 in ATSC News

The Institute of Electrical and Electronics Engineers (IEEE) was one of the five organizations that in 1983 founded the ATSC (together with CTA, NAB, NCTA and SMPTE). A proud 2018 ATSC Sponsor, the IEEE Broadcast Technology Society (BTS) is considered the leading professional resource for broadcast engineers around the world. 

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SOUNDBITE: Ajit Pai

Posted on May 1, 2018 in ATSC News

“You either believe broadcasters should be allowed to innovate, or you don’t. And we do… By allowing use of this [ATSC 3.0] standard on a voluntary, market-driven basis, we’ve opened the door to a substantially improved, free over-the-air television broadcast service and fiercer competition in the video marketplace.”

FCC Chairman Ajit Pai, NAB Show keynote address

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PRESIDENT’S MEMO: Road to ATSC 3.0

Posted on April 1, 2018 in ATSC News

With the release of the ATSC suite of Next Gen TV standards and the FCC’s rules in effect, the industry is embarking on the road trip of a lifetime – the Road to ATSC 3.0!

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