Live ATSC 3.0 Broadcasts, Immersive Audio Demonstrations Showcase Versatility Of Next-Generation Television At CES 2016

Posted on January 8, 2016 in Press Releases

LAS VEGAS, Jan. 8, 2016 – The first public demonstrations of 4K Ultra High-Definition over-the-air broadcasts with High Dynamic Range (HDR) using the ATSC 3.0 Candidate Standard are wowing attendees at CES 2016, while proponents of next-generation audio systems also are showcasing their ATSC 3.0-related capabilities at the annual consumer technology event. 

Receivers based on the ATSC 3.0 Candidate Standards shown for the first time at CES 2016 showcase the flexibility of the next-generation digital television broadcast standard now being finalized by the Advanced Television Systems Committee (ATSC).

 “CES marks the beginning of an important new phase for ATSC 3.0 as manufacturers and broadcasters begin demonstrating products and services based on the core ATSC 3.0 Candidate Standards adopted last year.  The lion’s share of the standard has been completed and remaining items, like audio and interactivity, will be done in the months ahead. We’re on target to finalize the entire suite of ATSC 3.0 standards for next-gen television broadcasting this year,” said ATSC President Mark Richer.

Live ATSC 3.0 Transmissions of 4K with High Dynamic Range

At the Las Vegas Convention Center, both LG Electronics and Samsung are showing brilliant 4K displays powered by over-the-air signals from different Las Vegas broadcasters. 

Samsung, Sinclair Broadcast Group, ONE Media, Pearl TV and TeamCast are demonstrating the broadcast and receiving capabilities of ATSC 3.0. The demonstration highlights reception of 4K Ultra HD HDR content using the ATSC 3.0 Candidate Standard in a live transmission originating from a local Sinclair broadcast TV station to an SUHD TV with ATSC 3.0 receiver at the Samsung booth.

LG is showing 4K Ultra HD HDR from Las Vegas Channel 18 KHMP-TV’s transmitter on Black Mountain, received for the first time on LG’s new ATSC 3.0-enabled OLED 4K TV receivers at the Las Vegas Convention Center. The signal has stunning detail with four times the resolution of today’s HDTV and offers the lifelike realism of HDR’s enhanced contrast, brightness and shadow detail.

ATSC 3.0 Audio Demonstrations

Complementing the 4K UHD images at CES are compelling new ATSC 3.0-related audio technologies being demonstrated by Dolby Laboratories and the MPEG-H Audio Alliance. 

Dolby is showcasing its advanced audio system for ATSC 3.0, Dolby AC-4 at CES.  Using only integrated television speakers, the demonstration highlights the benefits of the Dolby AC-4 system including improved bitrate efficiency, intelligent loudness management, dialogue enhancement, multi-language support and hybrid delivery, as well as immersive and personalization features such as stereo virtualization and audio description.  Dolby AC-4 delivery across multiple mobile devices and several partner set-top boxes devices are being demonstrated.  In addition, Dolby is presenting HDR video technology that has been proposed for ATSC 3.0.

The MPEG-H Audio Alliance of Fraunhofer IIS, Technicolor and Qualcomm is presenting its audio system that is being proposed for ATSC 3.0 and for the next generation of DVB broadcasting. Designed to work with today’s broadcast equipment, it allows broadcasters to deliver the future of TV audio at comparably low bit rates. Built-in object-based and immersive audio allows viewers to adjust the sound mix to their preferences and improves the realism of sound. MPEG-H Audio’s “universal delivery” will tailor playback to sound best on a range of devices and environments.

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About the ATSC:

The Advanced Television Systems Committee is defining the future of television with the ATSC 3.0 next-generation broadcast standard.   ATSC is an international, non-profit organization developing voluntary standards for digital television. The ATSC’s 150-plus member organizations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite, and semiconductor industries. For more information visit atscnextgentv.vp77wsn4-liquidwebsites.com

Media Contact:

Dave Arland
Arland Communications
dave@arlandcom.com
Phone:  (317) 701-0084

ATSC Contact:
Lindsay Shelton-Gross, ATSC, lsheltongross@atsc.org, (202) 872-9160

Posted in Press Releases