President’s Memo : Celebrating 100 years of the NAB Show and the Broadcasters That Make It All Possible

Posted on April 10, 2023 in ATSC News

ATSC is gearing up to bring all the latest news and updates about ATSC 3.0 to the 100th anniversary of the NAB Show in Las Vegas. It will be a celebration indeed and ATSC is thrilled to be a part of it! Attendees will find a broad range of opportunities to learn about deployments around world, new consumer devices, and the latest technology advancements under development. Organize your visit with our “Guide to ATSC 3.0 at the Show” now available here.

Some 40 ATSC members will be showcasing their latest work. Look for “ATSC Member” signs throughout the show floor and reference the “Guide to ATSC 3.0 at the Show” for a list of booths, locations, and short descriptions of each member’s exhibit.

ATSC’s own booth (W3443) will anchor the Connect area in the beautiful West Hall, featuring 16 individual demonstrations, including 12 kiosk exhibits and four large exhibits presented by Gaian Solutions, Pearl TV, Sinclair, and Saankhya Labs. We will also proudly host the debut of ATSC IT-5 Tower Network Implementation Team, showing how networked broadcast towers could be utilized to move content as an alternate to fiber or microwave links – a key feature of ATSC 3.0 that is now being developed.

Networking opportunities will also abound at the ATSC booth, starting with a Ribbon-cutting ceremony on Sunday morning at 10:15am, where ATSC Platinum Sponsor, LG Electronics, will give one lucky attendee a new LG NextGen TV. You must be present to win and a resident of the U.S.! Immediately following the ribbon-cutting and TV give-away, we will host a breakfast sponsored by Resillion (formerly Eurofins Digital Testing). Come join us for our networking receptions on each of the first three afternoons of the show: Sunday afternoon at 5:00pm sponsored by Signal Infrastructure Group, Monday afternoon at 4:00pm sponsored by American Tower Corporation, and Tuesday afternoon at 4:00pm sponsored by ATSC’s own IT-4 Brazil Implementation Team.

Looking to sharpen your ATSC 3.0 knowledge? This year’s NAB Broadcast Engineering and IT Conference (BEIT) will feature numerous sessions on the topic. Check the “Guide to ATSC 3.0 at the Show” and grab your BEIT conference registration. Don’t miss the 4th Annual Global NextGen Broadcasting Conference immediately followed by the International Reception. ATSC is thrilled to be the Presenting Sponsor of the International Reception and cannot wait to see all of our global friends and colleagues.

There are two exciting conferences and events that are co-locating with the NAB Show this year. If your schedule permits, the Society of Broadcast Engineers is hosting the ENNES workshop on April 14th and 15th. You can see the workshop schedule here. In addition, the PMVG will be hosting their Technology Summit on April 13th and 14th. The schedule of events can be found on their website.

While everyone is hard at work on the NAB Show, U.S. broadcasters are not slowing their efforts to launch NextGen TV. Market introductions continue apace, with broadcasters recently initiating services in San Francisco, California; Des Moines, Iowa; and Rochester, New York. This brings the total number of market deployments to 69, with ATSC 3.0 signals now reaching 60% of U.S. viewers.

The late, great Robin Williams said, “Spring is nature’s way of saying, ‘Let’s party!'” I say, “Spring is broadcaster’s way of saying, ‘Let’s go to the NAB Show!’” See you in Las Vegas – it’s going to be a great Show!

Madeleine

Posted in ATSC News