President’s Memo: Making Connections

Posted on March 17, 2022 in ATSC News

There is just over a month remaining until the 2022 NAB Show in Las Vegas. ATSC is honored to support the show by anchoring the “Future of Delivery” pavilion in the new West Hall of the Las Vegas Convention Center, part of NAB’s strategy to demonstrate how broadcasters CONNECT with their audiences. Come visit us at booth W9022.

ATSC members that are exhibiting at the NAB Show are invited to be part of our “Guide to ATSC 3.0 at the Show.” This flyer will be printed for distribution at the show as well as on our NAB event page online at atsc.org. There is no cost for ATSC members to be listed.  Submissions are welcome now. ATSC members that are not exhibiting in Las Vegas are also welcome to be part of our online Spring Progress Report. Again, there is no cost (members only) and submissions can be made via the same link. There are also opportunities to sponsor coffee hours and cocktail hours as well as have a physical presence in the booth. For more details on these sponsorships, visit: https://www.atsc.org/events/nab-show-vegas-2022/.

In March, three new markets launched NEXTGEN TV broadcasts. Welcome to those viewers in Flint, MI; Charleston, SC; and West Palm Beach, FL. Follow all the ATSC 3.0 deployments in the U.S. and around the world at the ATSC website.

Planning is well underway for the annual ATSC Member Meeting and NextGen Broadcast Conference that will take place the first week of June at the Westin Book Cadillac Hotel in Detroit. Through Friday, March 25, we are accepting applications for people interested in speaking at the event. Stay tuned for information about registration, hotel room blocks, exhibition and sponsorship opportunities as well as program details, all coming soon!

Congratulations to those involved with two recent successful industry events, the AWARN Roundtable in Santa Barbara and the National Religious Broadcasters event in Nashville, where Christian communicators gathered for their annual conference. ATSC 3.0 was on display at NRB 2022 with a reception and technical demonstration of ATSC 3.0 datacasting conducted and hosted by ATSC members ARK Multicasting, Hewlett Packard Enterprise, Trinity Broadcast Network and Advanced Television Broadcasting Alliance. My presentation on NextGen TV was well-received; audience members were particularly interested in the interactivity features of ATSC 3.0.

The AWARN Roundtable was hosted by KEYT-TV, with numerous ATSC members attending and presenting along with a contingent of local, county, state, and federal emergency managers. After a series of presentations on ATSC 3.0 and Advanced Emergency Alerting and Informing, attendees sat down to discuss the operational and foundational support needed between all partners to ensure a successful roll-out of future emergency messaging.

ATSC has started 2022 with a bang! A number of new deployments in the U.S. and Jamaica, successful CES, numerous speaking engagements and opportunities to connect with colleagues (in-person even!), along with planning for the upcoming NAB Show and ATSC NextGen Broadcast Conference, we’re seeing the momentum of 2021 carry into 2022. We are excited by the opportunities this year with bring!

Be well,
Madeleine

Madeleine Noland
ATSC President

Posted in ATSC News