President’s Memo: Reaching New Heights

Posted on September 9, 2021 in ATSC News

It was “Full Steam Ahead” at the 2021 ATSC Annual Member Meeting and NextGen Broadcast Conference that took place last week in Washington, DC and via livestream. Just shy of 300 in-person and remote attendees took in the 18 exhibits of broadcast products and solutions and the rich program line-up, which culminated in honoring both the 2020 and 2021 Lechner Award and Richer Medal winners. ATSC members additionally enjoyed a members-only program of sessions followed by a networking event, which featured entertainment by the talented Howard University Jazz Quartet.

Here’s what a few people are saying about this year’s event:

“This was the first ATSC event I attended, and it was organized impeccably.”

“The networking alone was worth the price of admission.”

“Bravo!”

Thanks go to the great teams at Arland Communications, the Reagan Center and ATSC staff for organizing such a successful event. Thanks also to all our speakers, exhibitors and sponsors. We could not have done it without you.

The entire program is available on the ATSC website for on-demand viewing. ATSC Members can access the member-only sessions, and the NextGen Broadcast Conference sessions are available to all registered attendees. Those that did not register to attend the event live can still purchase an online-only registration to view the sessions. But don’t wait to get in on the action! The on-demand sessions will only be available until September 30, 2021.

Save the date! The 2022 ATSC Annual Member Meeting and NextGen Broadcast Conference will take place June 7-9, 2022. We expect to hold next year’s event in a new location. Watch for that announcement in the coming weeks.

As we embark on a busy fall season, ATSC is deep in preparations for October’s NAB Show. Come see the latest developments at the ATSC booth, Central Hall 2959 in the NAB Show’s Future of Delivery Pavilion, where we will feature a presentation stage, details about the ongoing work in ATSC, and special displays from our Platinum Sponsors. Following quickly on the heels of the NAB Show, we are also preparing for an exciting CES 2022 in January. 

All of these events are fueled by the ongoing progress of the ATSC technical work and the continued rollout of ATSC 3.0 across the U.S. Developments continue apace as the ATSC 3.0 suite of standards are constantly honed and updated by our members and new technologies are explored in TG3/S43 Core Network Technologies for Broadcast, IT-5 Inter-Tower Communications Network Implementation Team and Planning Team 4 Future Broadcast Ecosystem Technologies to name a few. We see more and more cities launching NextGen TV in the U.S. with Atlanta and Kansas City announcing services last month and stations in Cincinnati and St. Louis filing FCC applications to begin NextGen TV services in the coming weeks, and we are excited by the continued exploration of ATSC 3.0 technology in Canada, India and Brazil.  And we are just hearing some exciting news from the Caribbean – that the country of Jamaica is about to jump aboard the ATSC 3.0 bandwagon.

Truly, ATSC is reaching new heights as work continues to promote and develop next-generation television.

Madeleine Noland

President, ATSC

Posted in ATSC News