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(TV Tech): ATSC 3.0 Advances on Multiple Fronts in 2024

Posted on December 23, 2024 in ATSC News

It’s sometimes said that trying to get a group of broadcasters to do anything is like trying to herd cats, but if 2025 plays out as some broadcasters hope that feline finickiness will take a back seat to a unified push to promote NextGen TVto viewers.

Central to the effort is calling viewer attention to the fact that thanks to high dynamic range (HDR), NextGen TVs display a far higher-quality version of what they are accustomed to watching on legacy digital TVs.

With support for a color gamut (Rec. 2020) that has twice as many colors as television’s predecessor color gamut (Rec. 709) and the ability to display detail in shadows and highlights, HDR produces a noticeable difference—one that broadcasters hope to leverage to entice viewers to adopt NextGen TV.

>>>Read the full story on TV Tech here.

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