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(TV Tech): NextGen TV: ROXi Announces Interactive TV Deals

Posted on May 17, 2024 in ATSC News

ROXi announced that it has partnered with Pearl TV and major U.S. broadcasters to deploy ROXi’s FastStream-powered interactive TV channels on the broadcaster’s NextGen TV offerings. (TV Technology reported ROXI’s similar deal with Sinclair Broadcast Group back in January, 2024.)

The launch, which was announced at the 2024 NAB Show provides another example of how broadcasters are beginning to add additional content to their NextGen TV offerings rather than simply airing the same programming they air on their traditional broadcasts.

>>>Read the full story on TV Tech here.

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